This page explains how to read labels. We do not say that any particular product is eco-friendly or certified, and a claim on a label is worth checking.

Why the words are hard to trust

Words such as "eco-friendly," "green" and "natural" are not tightly defined for soap. The FTC's Green Guides are advice for marketers on avoiding misleading environmental claims, and they discourage broad, unqualified statements like "eco-friendly" unless the company can back them up. A useful claim is specific: it says what is different and compared with what.

Labels and certifications you may see

  • EPA Safer Choice. A label from the U.S. Environmental Protection Agency for products whose ingredients meet the program's criteria. It is a recognized, specific way to check a claim.
  • USDA Certified Biobased Product. A USDA label showing that a product contains a measured share of renewable plant-based material.
  • Other third-party labels. There are several. Look for who runs the program and what it checks, rather than just a leaf icon.

A certification describes one aspect of a product. It does not mean the soap suits sensitive skin, and it does not mean a product with no label is worse.

Plant-based, natural and refillable

  • Plant-based and natural are not defined for soap. Read the ingredient list instead of trusting the word.
  • Refillable can mean less packaging, because you reuse the pump. Check what the refill comes in, and whether it is recyclable where you live.
  • Concentrates can reduce shipping weight and packaging, as long as you dilute them correctly.
  • Bar soap often needs very little packaging.

Comparing prices: price per ounce

Refills and larger sizes often cost less per fluid ounce, and sometimes cost more. Divide the price by the fluid ounces to compare. For concentrates, also check how much water you add, and compare the price per finished ounce.

  • Compare the refill price with the new bottle price, and note that a refill needs an existing dispenser.
  • Compare multipacks with the single price.
  • Buy a small size first to check that you like the scent and formula.

Refillable hand soap

Check the fluid ounces and compare the price per ounce of the refill with the dispenser.

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Plant-based hand soap

Read the ingredient list, and look for specific, verifiable claims rather than general ones.

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Eco-friendly hand soap

Check for a recognized certification, and be careful with broad claims.

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If your skin is sensitive

Environmental claims and skin suitability are separate. If you have sensitive or dry skin, our gentle hand soap guide covers fragrance-free and dye-free labels. If your skin is cracked, painful or getting worse, please see a dermatologist.

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