Best Time to Buy a TV

The best time to buy a TV is usually late November, with a second dip in the weeks before the Super Bowl, and older models get cheaper again as new ones arrive in spring.

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The usual pattern

Late November. Black Friday and Cyber Monday are a main event for TVs, and many stores start early.
Before the Super Bowl. Big-game demand brings another round of sales in January and early February.
Spring and summer. New models are released, and last year's models are often discounted to clear stock.

None of this is guaranteed. TV prices also move for reasons nobody outside the industry can see, which is why the price history is more reliable than the calendar.

What to check before you buy

The exact model number. Names repeat across years and across store-specific versions.
The features you will actually use. Brightness for a bright room, refresh rate for gaming, HDMI ports for your devices.
The return window. Holiday purchases often have longer returns, but check.
Total cost. Mounts, a soundbar and delivery or installation can add to the price.

Buy now or wait?

If you need a TV now and the price is close to the lowest it has been in the last 90 days, buy it. If it is well above that low and November is close, waiting is more likely to pay off. If you wait, set a price you would be happy with and stick to it.

See tracked TV prices on our TV page, or Check price on Amazon

Also see: Black Friday 2026 guide · more best-time guides

Frequently asked questions

What is the best month to buy a TV?

November is usually the strongest month, with another good window in the weeks before the Super Bowl. Last year's models also tend to get cheaper in spring and summer as new ones arrive.

Is Black Friday really the best time for a TV?

It is one of the best, but check the model number. Some TVs sold in the biggest sales are versions made for the event, which can have fewer features than the regular model with a similar name.

Should I buy last year's model?

Often yes. If the new model only adds small changes, last year's model is usually the better value. Compare the specs that matter to you, such as brightness, refresh rate and the number of HDMI ports.

Is it worth waiting for a better price?

If today's price is near the 90-day low, probably not. If it is well above the low, waiting for November is more likely to pay off.

Best time to buy a TV

The usual pattern

What to check before you buy

Buy now or wait?

Frequently asked questions